Ask HN: Is G+ profitable for Google?
6 comments
Directly? Nope. Indirectly? I guess.
Google stores information about you to make the ads more relevant to you. If someone is using/have used g+ and have liked a few profile/pages(not sure what they're called) then google surely is more confident about this data than other data, so it might help google drive more business by targeting better.
Again, as someone else pointed out, most of the google products are operating at a loss only at individual product level. You can think of it as another example for 80-20 Principle.
Google stores information about you to make the ads more relevant to you. If someone is using/have used g+ and have liked a few profile/pages(not sure what they're called) then google surely is more confident about this data than other data, so it might help google drive more business by targeting better.
Again, as someone else pointed out, most of the google products are operating at a loss only at individual product level. You can think of it as another example for 80-20 Principle.
Does Google+ even drive direct revenue for Google?
At quick glance, I don't see premium membership or display ads. I assume the product operates at a loss but helps (read: tries to help) the ad products.
At quick glance, I don't see premium membership or display ads. I assume the product operates at a loss but helps (read: tries to help) the ad products.
I guess its about 80-20 principle..
Most Google products are operating at a loss.