Ask HN: Recommended resources for pricing digital products/services?
What to price the things I make feels too much like guesswork to me. I would love to know any recommended advice for how to price digital products and services. How did you come up with the price for your project?
8 comments
The book Monetizing Innovation is a book all about pricing [0]. It's a great read. I'd also recommend this talk by Rahul Vohra, founder of Superhuman, who talks about pricing with regards to product market fit [1].
[0] https://www.amazon.com/Monetizing-Innovation-Companies-Desig...
[1] https://www.youtube.com/watch?v=BhDj_C4Qzhk
[0] https://www.amazon.com/Monetizing-Innovation-Companies-Desig...
[1] https://www.youtube.com/watch?v=BhDj_C4Qzhk
You ought to set the price where an equal number of people find it "too expensive" and "affordable."
Take a look at this video of Michael Dearing on pricing.
https://www.heavybit.com/library/video/harrison-metals-micha...
The website is really weird: there's no obvious way to play the video. Clicking on a word or paragraph plays the video at that place. So you can click on the letter "I" in the first sentence "I was just telling the" of the first paragraph.
I suppose you can directly access the video here: https://d3aeja1uqhkije.cloudfront.net/2013-07-16-michael-dea...
https://www.heavybit.com/library/video/harrison-metals-micha...
The website is really weird: there's no obvious way to play the video. Clicking on a word or paragraph plays the video at that place. So you can click on the letter "I" in the first sentence "I was just telling the" of the first paragraph.
I suppose you can directly access the video here: https://d3aeja1uqhkije.cloudfront.net/2013-07-16-michael-dea...
Some resources I've collected about pricing:
https://cranberryblog.substack.com/p/a-simple-argument-for-i...
https://zimtik.com/en/posts/lessons-learned-on-saas-pricing
https://www.lennysnewsletter.com/p/payback-period
https://www.derrickreimer.com/essays/2019/07/01/dont-insult-...
https://restaurant-ingthroughhistory.com/restaurant-prices/
http://justinmares.com/why-real-businesses-dont-charge-5mont...
https://adilaijaz.medium.com/6-questions-to-ask-before-adopt...
https://www.lennysnewsletter.com/p/saas-pricing-strategy
https://techcrunch.com/2021/01/29/subscription-based-pricing...
https://www.bannerbear.com/blog/don-t-charge-a-month-for-you...
https://danmorozoff.substack.com/p/ai-reversion-to-the-old-d...
https://cranberryblog.substack.com/p/a-simple-argument-for-i...
https://zimtik.com/en/posts/lessons-learned-on-saas-pricing
https://www.lennysnewsletter.com/p/payback-period
https://www.derrickreimer.com/essays/2019/07/01/dont-insult-...
https://restaurant-ingthroughhistory.com/restaurant-prices/
http://justinmares.com/why-real-businesses-dont-charge-5mont...
https://adilaijaz.medium.com/6-questions-to-ask-before-adopt...
https://www.lennysnewsletter.com/p/saas-pricing-strategy
https://techcrunch.com/2021/01/29/subscription-based-pricing...
https://www.bannerbear.com/blog/don-t-charge-a-month-for-you...
https://danmorozoff.substack.com/p/ai-reversion-to-the-old-d...
Saved this from HN a while back: https://neildavidson.com/downloads/dont-just-roll-the-dice-2...
Also from patio11: https://training.kalzumeus.com/newsletters/archive/saas_pric...
Huge +1 to patio11. This one is so good: https://stripe.com/atlas/guides/business-of-saas
Investopedia, start with economies of scale, go down the rabbit hole.