In the company of colors: brand-color associations(filosophy.org)
filosophy.org
In the company of colors: brand-color associations
http://www.filosophy.org/2011/10/09/brand_colors.html
14 comments
Google: all of the above.
Employees must hate that. How do you get company swag that doesn't look like a harlequin outfit?
Employees must hate that. How do you get company swag that doesn't look like a harlequin outfit?
When I was making this a few of the companies that I thought to include, like Ebay, Google, and even the infamous Color itself didn't really fit the mold, because they didn't have dominant colors.
There are also some that don't really have color at all. Microsoft seems to just be black on white, even though the Windows brand itself was red, yellow, green and blue.
There are also some that don't really have color at all. Microsoft seems to just be black on white, even though the Windows brand itself was red, yellow, green and blue.
I always associated Microsoft with a medium-dark blue, perhaps because of the favicon?
http://www.microsoft.com/favicon.ico
http://www.microsoft.com/favicon.ico
Google swag usually isn't primarily in Google colors. I have a jacket which is black with a small red "Geo NYC" logo on the breast...and a t-shirt which is black with the Google logo on it in the normal colors. Neither looks clownish.
Most stuff is in one of the four primary colors in the logo.
Also check out http://kashiwasato.com/ web site of one of Japan's top designers.. Very conscious use of simple color palettes for striking branding. (Warning: site is heavy on flash and noisy..)
Hm. Looks like I need to calibrate my display. I can't even tell the difference between a few of them.
[deleted]
As a guessing game, I really liked "Unevolved Brands", where logos were reduced to circles and solid colors:
http://www.flickr.com/photos/grahamsblog/sets/72157625155090...
http://unevolvedbrands.tumblr.com/