I think that grocery store analysts found that mum's are likely to change their purchasing behavior before/after the birth of their child. The new habits might stick for a long time.
Sometimes (not always) I change some behavior when I read a book.
I know people who stopped eating meat almost entirely after they watched a movie about the meat industry. The reason was that they felt disgust and were not able to eat it any more.
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Ask HN: Situations when people changed their behaviors / habits? · HackerTrans
I think that grocery store analysts found that mum's are likely to change their purchasing behavior before/after the birth of their child. The new habits might stick for a long time.
Sometimes (not always) I change some behavior when I read a book.
I know people who stopped eating meat almost entirely after they watched a movie about the meat industry. The reason was that they felt disgust and were not able to eat it any more.