AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity(businesswire.com)

9 pointsby 001174 ปีที่แล้ว1 comments

AppLovin Submits a Compelling Non-Binding Proposal to Combine with Unity

https://www.businesswire.com/news/home/20220809005530/en/AppLovin-Submits-a-Compelling-Non-Binding-Proposal-to-Combine-with-Unity

1 comments

_fat_santa4 ปีที่แล้ว

This is really interesting because just a few weeks ago, they announced a merger with IronSource. This merger is contingent on that one falling through so it doesn't look like some grand consolidation.

I really wonder what's happening behind the scenes. This looks like a ploy from AppLovin to wedge itself into the IronSource merger. IronSource has a bad reputation to say the least so this looks like an olive branch where AppLovin is giving Unity the change to still get the tech without the reputation hit.