Those perfect cars you see in ads? Here's the Mad Max machine underneath the CGI(newatlas.com)
newatlas.com
Those perfect cars you see in ads? Here's the Mad Max machine underneath the CGI
https://newatlas.com/blackbird-cg-vr-cgi-vfx-car-rig/44022/
8 comments
This reminded me of "Cog", a British Honda ad from 2003. Two tracking shots stitched together (~100 painstakingly set up takes, no CGI). Great stuff. :)
https://www.youtube.com/watch?v=bl2U1p3fVRk
https://en.wikipedia.org/wiki/Cog_(advertisement)
https://www.youtube.com/watch?v=bl2U1p3fVRk
https://en.wikipedia.org/wiki/Cog_(advertisement)
Very interesting development with affordable photorealistic cgi possible now.
How is this not considered a bait and switch?
Look into how food ads are made. It's often completely inedible stuff covered in glues and paints and fake sheens. At least this thing is actually drivable with similar characteristics, I guess, unlike the Bic Mac in the picture made out of cardboard.
All advertising is a bait-and-switch. How is this any different?
Even then, the ads with the cgi cars just look the slightest bit off, no? The inauthenticity in general becomes somewhat melancholy.