Business Narrative Strategy(tomcritchlow.com)
tomcritchlow.com
Business Narrative Strategy
https://tomcritchlow.com/2024/02/16/narrative-strategy/
3 comments
And a great copywriter puts in three words what a whole article plus other links missed (did you read the flux example - I basically skipped)
The idea that you can substitute a culture of company 'lore' for paying millennial and generation z staff well as a way of engendering employee loyalty has some merit. Human psychology is susceptible to exactly this.
Unfortunately, this guarantees the loyalty of some mediocre employees at the cost of likely alienating the highest performers.
Unfortunately, this guarantees the loyalty of some mediocre employees at the cost of likely alienating the highest performers.
Who are you. Why do you do what you do. How are you different.
Answer these 3 narratives and bonding with clients becomes easier.