Norwich restaurant charges £100 ($122) for a pineapple pizza(theguardian.com)
theguardian.com
Norwich restaurant charges £100 ($122) for a pineapple pizza
https://www.theguardian.com/food/2025/jan/14/norwich-restaurant-charges-100-for-hawaiian-pineapple-pizza
12 comments
> The owners and staff of Lupa pizza in Norwich are so revolted by the Hawaiian that they have reluctantly added the topping to their delivery menu but only with the eye-watering price tag.
Why not just... not offer it on the menu? It'll be easier than having to explain every at every single occasion about it.
Why not just... not offer it on the menu? It'll be easier than having to explain every at every single occasion about it.
1) yes it's a naked publicity stunt
2) even if it's not on the menu, people will ask about it. Some proportion of those people will be annoying to deal with if they hear that the restaurant refuses to make it. The restaurant's life may be made simpler by openly offering a fuck-off price. Or it might not, hard to say, nobody except themselves knows how much grief they get from customers.
2) even if it's not on the menu, people will ask about it. Some proportion of those people will be annoying to deal with if they hear that the restaurant refuses to make it. The restaurant's life may be made simpler by openly offering a fuck-off price. Or it might not, hard to say, nobody except themselves knows how much grief they get from customers.
Right. My point is that the occasional annoying person asking about it will be outweighed by everyone bringing it up now, at least in the short term, and it's entirely possible that a customer will get really offended by being told an extremely high price and be even more annoying than anyone previously, so it feels like a strange move as a business owner (unless they actually don't hate pineapple on pizza, which is also possible).
Well a lot of people have heard about this restaurant now. And "pineapple pizza bad" is a meme that is popular enough, that a lot of people on the anti-pineapple side may decide to visit it at a joke. Hell, maybe some people will go there to other the £100 pizza for fake internet points of social media.
In both cases, now that the publicity stunt worked, I don't see how it can be bad for them.
In both cases, now that the publicity stunt worked, I don't see how it can be bad for them.
There would have been no article about this pizza place. It's free advertisement -- and interested me looking into it. Looks like nice pizza! Would be interested trying them if I am ever in Norwich area.
Nice tactic, if you ask me!
Nice tactic, if you ask me!
That’s a terrible way to get newspaper articles written about you.
I wonder why it's the pineapple has made it to the meme status component. I don't see anyone writing angry articles or banning or taxing at 100$, pizzas made out of bad thick dough for example. But those are sold at like half pizza places around he world, in every country. No questions about that, no outrage. I will take pineapple pizza on a good thin dough made from quality grain, over a bad pizza with "correct" topping, every time.
Had to check it out myself, and yes it's there on the www.deliveroo.co.uk website at £100.
Used to live very near this restaurant in Norwich, but now far away in Portugal.
However, funnily enough I just booked transport today to visit Norwich, for business & personal reasons, next week. Tempted to see if this is on the menu in the restaurant.
Agree with 'amenhotep' that this is a publicity stunt.
Used to live very near this restaurant in Norwich, but now far away in Portugal.
However, funnily enough I just booked transport today to visit Norwich, for business & personal reasons, next week. Tempted to see if this is on the menu in the restaurant.
Agree with 'amenhotep' that this is a publicity stunt.
This is the kind of leadership we need. You can order it, but I'll be giving you a stern look.