B2B2C product development can be a black box(holenventures.com)
holenventures.com
B2B2C product development can be a black box
https://www.holenventures.com/blog/building-in-the-dark/
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When you're building B2B2C products, your relationship is with the customer, but all the growth and potential comes from the user, someone you might never get to know. Some thoughts based on my experiences.