I ran a 5-day experiment to see how fast Google reshapes your ad profile(nanobuilds.substack.com)
nanobuilds.substack.com
I ran a 5-day experiment to see how fast Google reshapes your ad profile
https://nanobuilds.substack.com/p/how-fast-can-you-reshape-what-google
Google was more aggressive than I expected. 17 new ad interests from a single session. By Day 1 it was already removing interests and replacing them. Not adding to your profile. Rewriting it. The control didn't move once in five days.
I built a Mac app (MirrorMask) that does this against your real profiles. Happy to answer questions about the methodology.