A Common MVP Evolution: Service to System Integration to Product (2017)(skmurphy.com)
skmurphy.com
A Common MVP Evolution: Service to System Integration to Product (2017)
https://www.skmurphy.com/blog/2017/08/07/a-common-evolution-service-to-system-integration-to-product/
3 comments
tldr; "One common approach we see is for bootstrapping teams that have a basic understanding of customer needs to start by offering a service. Once they get uptake on their service offers, they start to take advantage of existing solutions prospects are using to create a "system integration" or extension offering. For example, if your goal is to replace Excel where it's being used for a particular purpose, first offer an Excel template. This is more compatible with current practice, easier for prospects to trial, and easier to iterate on than a fully coded solution. Once they get uptake on the system integration offer, they can start to offer a product. "
If you offer services purely with off the shelf products, you then need to compete with other service providers why may be allocating all their resources to being a service business.
On the one hand you have to offer a competitibve service, while also working towards a product.