Why Do Asian Brands Pretend to Be Japanese?(thechow.net)
thechow.net
Why Do Asian Brands Pretend to Be Japanese?
https://www.thechow.net/p/asian-brands-pretending-japanese-miniso
1 comments
The line "Miniso publicly apologized for pretending to be Japanese" made me giggle. It reminds me of how Häagen-Dazs is not even any particular Danish / Scandinavian word, just completely made up to sound exotic and premium. It worked though, had no clue it was made up til very recently.