IDEAS WANTED : How to create Buzz for new Start-up?
12 comments
"Create disposable tattoo..."
Iron-on tattoos. Water-based temporary tattoos have been done. Iron-on ones would guarantee some sort of press coverage!
Seriously, though, wouldn't it depend on the nature of the audience you're trying to attract? Three-year-olds would be great for a preschool games site but not so good for, perhaps, helicopter pilots. Can you be more specific about your startup?
Iron-on tattoos. Water-based temporary tattoos have been done. Iron-on ones would guarantee some sort of press coverage!
Seriously, though, wouldn't it depend on the nature of the audience you're trying to attract? Three-year-olds would be great for a preschool games site but not so good for, perhaps, helicopter pilots. Can you be more specific about your startup?
Good stuff sharpshoot!
love the board of advisors made up of 3 year olds idea.
Read "Purple Cow" by Seth Godin. Implement.
To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising.
In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.
To oversimplify the ideas in his book, Godin says that the old methods of marketing are essentially dead. The only way to market efficiently is to build compelling ideas directly into the product rather than saving the innovation for the advertising.
In addition, I'd recommend reading "The Tipping Point" by Malcolm Gladwell. It's a stimulating, accessible book that presents the fundamentals of how ideas spread through a populace. Pay close attention to the idea of stickiness and see what you can do to ensure that your product is sufficiently sticky.
In general your start-up should provide stories that people like to talk about.You can use some ideas from
http://blog.guykawasaki.com/2007/07/what-people-tal.html as start point.
That looks like a great book. I'm going to check it out the next time I'm at a book store :-) Which seems to be almost daily these days ...
See http://marshallk.com/social-media-for-marketing-what-weve-do... and http://marshallk.com/thoughts-on-product-launch-promotion for my thoughts on the question.
Check out this thread as well:
http://news.ycombinator.com/item?id=55556
http://news.ycombinator.com/item?id=55556
I would also recommend reading Buzz Marketing: http://tinyurl.com/3bzxyw
Build a board of advisors of three year olds and email valleywag. Make firebreathers wear tshirts to show how hot your start up is. Create disposable tattoo which doubles up as an invite code when put under the shower.
Email me for pointers, i love this sort of stuff.