Reddit opens self-serve ads to the public (promo your site for as little as $20)(blog.reddit.com)
blog.reddit.com
Reddit opens self-serve ads to the public (promo your site for as little as $20)
http://blog.reddit.com/2009/12/self-serve-advertising-on-reddit-is-now.html
25 comments
I tried it as well. I have to say the best part was having comments enabled on my ad. I got some good feedback from members (if not a few posts advertising competitors) and even answered some tech support questions in the thread. Combine the fact it was dirt cheap and the bounce rate was insanely low (60%!) compared to things like StumbleUpon or AdWords, and you've got a no-brainer on your hands.
The bidding seems like a complete lottery. What may work well one day, may completely fail the next. You could be throwing money away.
It's a sort of interesting idea, but completely impossible to calculate ROI etc before you spend.
Also, WTH "only accepting US credit cards." Hate it when sites pull that one.
It's a sort of interesting idea, but completely impossible to calculate ROI etc before you spend.
Also, WTH "only accepting US credit cards." Hate it when sites pull that one.
Agree. Once tried to order something from Newegg with a European credit card (I'm in the US at the moment) and after ordering I got an email that I canceled my order. I had to go the customer chat room and chat with one of their guys to find out they do not allow foreign credit cards. Went to Amazon and purchased the same product without problems. That was a $100 loss for them and I'm sure I'm not the only one.
We beta tested this and were very happy with the results. The program is simple to use, works as expected and you really can't ask for more.
It's not obvious to me that this is necessarily a good place to advertise. Reddit's community is very fickle.
Also they all run adblock etc.
I don't think that's likely to be an issue in this case because the ads are not presented in a standard ad format, instead they are part of the usual list of reddit items.
Sure. I was more meaning that they may not be easy to monetize once they click through to your website.
Yeah, probably not good for ad-based sites, but those usually don't have high enough revenue/user to make advertising cost effective anyway.
For a cool new consumer product or service that makes money directly, though, this could be great. When I tried it, the CPC was very low. Whether it's worth it depends on how good a fit the thing you want to advertise is with the audience of Reddit.
For a cool new consumer product or service that makes money directly, though, this could be great. When I tried it, the CPC was very low. Whether it's worth it depends on how good a fit the thing you want to advertise is with the audience of Reddit.
I guess it would be a good way to get some interest in a new service, thinking of it similar to a HN review my app post which you can keep at the top for more than a couple of hours.
I can't imagine making a great return selling something directly on there unless you product was so cool that a regular post would have had nearly the same effect.
I can't imagine making a great return selling something directly on there unless you product was so cool that a regular post would have had nearly the same effect.
But manipulable. I mean, they told a sob story about a soap shop (true or otherwise...) and then got a massive amount of business.
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Sure would like to try this out, but I'm getting 503 Service Unavailable when I try to put in my CC info...
(edit: seems to have been fixed now)
(edit: seems to have been fixed now)
I wonder how quickly $20 will be way too low of a bid.
I'd love to see an auction for ad space once they're saturated.
It never gets saturated; "advertisers get a proportional amount of exposure based on how much they bid compared to everyone else" [http://tjantunen.com/2009/11/26/reddit-homepage-advertising-...]
Interesting. I might give it a try. Is anyone familiar with Reddit's photography sections? Would any be good for pro/prosumer photo services?
They should stick one of these sponsored spots at the bottom of the page too. No one would mind, and it'd provide a nice cheaper tier.
I had some problems with their credit card processor and they (being reddit) responded to my emails withing a few minutes until we were both sure that everything was as it should be (this was impressive to me because I was spending such a small amount of money).
That and it ended up costing me about $0.10 CPC - considerably less than I remember spending on google ads back when I tried them. The lottery system really scared me, but it ended up working out pretty well. I'd definitely recommend it to anybody else.
People say that redditors are a terrible market to advertise to (they use adblock, etc.) but I disagree. I think they'd probably be a terrible audience to market to if you're selling teeth whitener or pyramid scheme "Google pays me $1000/hr from home!" things, but if you've got something useful to show them (like a webapp that they would like) then you're going to be buying a lot of eyeballs for not a lot of money.
All-in-all try it out - I was really happy with it.