LG has something similar called "Channel Plus" which is an app that has a bunch of (frankly, mediocre) IPTV channels in exchange for you consenting to data collection on everything you watch. I didn't read the TOS closely, but it wasn't clear to me whether it collected data just when you were using the app, or on all content viewed with the TV even in other apps, OTA, etc. I'm suspicious because you have to consent and enable data collection in the global settings for the TV.