I liked this article and agree with the point - when it comes to innovation, new products, and new markets, instinct and experience could probably help more than data.
Using data for decision making is more relevant for more mature processes where the data exists to learn from. Being data driven is especially important for data intensive sectors where the complexity of issues cannot be fathomed just by being brilliant, it's here you need to be able to analyse the intricacies using the data to find possible answers.
That's because football clubs and players are clambering on the Crypto/NFT bandwagon as a way to fleece supporters of more money. Things like crypto for having your say and voting on club matters. This is ultimately an example of the crux of the argument in the article - the grifters are diverting the possibility of any real constructive discussion so that all that is left is pretty crass comments like comparing HN and Ukraine. Unless that was Boris Johnson who left that comment, then it's standard behaviour.