I think the value here is more for non-technical (or just less-technical) folks. "Just dive into a startup" is fine advice for programmers, but for those of us who aren't at that skill level, it's easier said than done. Nobody wants to hire a 'product guy' with financial skills and business acumen to help them manage their pet project. I see this program as being valuable to allow semi-technical folks like myself to learn more directly useful skills without spending years becoming a developer first.