I agree it might not always be the best use of resources, this depends on a wide array of factors within your business.
What I mean is that don't see it anywhere as a hidden cost in the true sense of that word as you know it takes resources and time, but more so about wrong priorities and business value.
As for the other points, they are so easy to solve:
>>Lost conversions
Trade off you need to make beforehand and need to be aware of with the end goal in mind which is to improve your main conversion metrics.
>>Performance
Most decent conversion platforms use fallbacks and also your way of setting up experiments makes a big difference.
>>Confusion
Letting other departments know what you're doing and what's running, might be harder in big corps though.
>>Speed
This goes for everything in a company I think (new feature/product releases, quick fix vs. proper solution etc.). I personally don't mind spending x amount of time to improve y % in conversion rate, so comes down to setting good KPIs and testing what really is important to your business.
>>Focus
Can be done with a proper conversion team that has all these roles covered (bit hard to set up but possible) or making the conversion department a client within the company. Also the teams mentioned work for other departments as well and improving conversion is a win across the board not just for the conversion team.
Can't really agree much on this article and I have the sense it is somehow written out of frustration and lack of experience.
The '6 hidden costs' can all be addressed, some are not even hidden like time, running tests take time and resources like anything else. The other factors like speed/performance and confusion can all be solved very easily.
Some of my take-aways for testing
- Don't focus on small changes like buttons, copy etc.. these are mostly useless yes
- Make radical changes, e.g. on stickermule can try to have the whole product to make a sticker to checkout on 1 page or start with configuration first and then select sizes etc..
- To filter out false positives, compare same sample of data (e.g. organic traffic is good) for the same period range before a winning test went live and after
Personally I have seen some great results with the above tips in mind, from B2B making visitors perform small actions first or showing a demo vs. presenting them with a form immediately (4x more leads) to e-commerce sites adding a direct checkout vs. normal checkout path (lower avg. order but much higher conversion rate to largely make up for it) etc..
You could argue these are part of product (which a conversion department should be part of, not marketing) but without doing the testing you can only guess about the outcome. And sure many tests are fixing usability (e.g. seen 250% increase in registrations by fixing telephone number prefix and date of birth field formatting) and UI issues but that's part of it.
Tarifa (ES), has some small 'digital nomad' scene and nature, sea and mountains. Other option is Granada (ES), some of the highest mountains of Europe, good weather but nature/mountains a bit dry compared to Switzerland
Brasov (RO), fast internet (faster than UK), good food, friendly people and more nature and mountains (Carpates) than you can hope for (and bears for bonus points). Also good priced vs Switzerland and nature wise looking very similar, Brasov and surroundings being more unspoiled. With what you would spend in Switzerland you'll be able to live 3-4 months in Brasov in the same conditions.
And then you apply for a job and wait... wait... and wait some more with no updates. Rather fix/speed up recruiting than making bogus slides. If a customer (or applicant) expresses interest in your company, also be humble and give an answer within acceptable time.
- If this is a real LP, remove all navigation, your goal is to catch e-mail addresses here
- The headline and paragraph below are quite the same, use the paragraph to explain what I can do with it but keep it broad (plan your vacation, prepare a sales pitch, share recipes..)
- "Invite me" is a strange choice of CTA wording as you don' get invited but rather create a group. Why not "Create Group" or "Get started" alternatively can add some text below 'ready in 30 seconds' as you do below in the copy.
I own a content website with well targeted affiliate partnership. Currently at a bit over 1,000 Euro a month pure profit, as all traffic is organic.
I didn't touch the website in about 2 years. Now that numbers are growing month on month, I'm freeing up some some time add more of the specific content which brings in the money.
Also trying to scale the above for different related markets and languages. Hope to get it to +2k within the next year.
Working in betting for >5 years. In EU, if real money involved, you will need a gambling license. Bit hard to provide you with more help with the little information you gave.
Considering most of the HN people are in high demand, I doubt indeed. But on the other side, not all of us might be that fortunate or the one's among us looking for a career change might appreciate it.
Tech Recruitment is a $ 25 Billion market in the U.S. that hasn't innovated much in the last 20 years (besides recruiters getting more expensive).
I'm looking for 2 co-founders in exchange for significant equity. The two roles: One developer to help me further with the backend, and one sales person/growth hacker (preferably in US) who can help us gain momentum.
Do you think 4-5 months learning Java, C# or C++ are enough to start taking on projects? I doubt honestly. Contrary to learning one specific language and getting decent enough (to take on projects) at one of its frameworks like Rails, Node or Django would be a lot faster and feasible within 5 months.
Not too sure. Considering the limited timeframe and wanting to get ready for employment, I think it's the correct decision to stick to one and get good enough in it rather than learning more technologies and not being able to work with any proficiently. Compare it to the bootcamps which usually also only stick to one language. (I will teach her HTML CSS and jQuery, but this is not included in the 4-5 months of learning a programming language.)
The 'how' to learn a language or portfolio is not really the issue here, rather what language to pick. Which language is best to learn today to be able to get freelance work today and in the future. Which language is in demand and will be even more in the future and will be adopted by larger companies. And last but not least, which language can be learnt within this timeframe to have enough understanding to build and ship things (almost alone) requested by clients.
What I mean is that don't see it anywhere as a hidden cost in the true sense of that word as you know it takes resources and time, but more so about wrong priorities and business value.
As for the other points, they are so easy to solve:
>>Lost conversions
Trade off you need to make beforehand and need to be aware of with the end goal in mind which is to improve your main conversion metrics.
>>Performance
Most decent conversion platforms use fallbacks and also your way of setting up experiments makes a big difference.
>>Confusion
Letting other departments know what you're doing and what's running, might be harder in big corps though.
>>Speed
This goes for everything in a company I think (new feature/product releases, quick fix vs. proper solution etc.). I personally don't mind spending x amount of time to improve y % in conversion rate, so comes down to setting good KPIs and testing what really is important to your business.
>>Focus
Can be done with a proper conversion team that has all these roles covered (bit hard to set up but possible) or making the conversion department a client within the company. Also the teams mentioned work for other departments as well and improving conversion is a win across the board not just for the conversion team.