Seconded one of my regrets was not really going for a place on a round the world boat race a few years ago and taking a sabbatical to do the whole thing.
Id just been diagnosed which a chronic illness and though it would have been fair on the rest of the crew.
Its actually interesting (bit on the spammy side) a lot of sites get built by a developer who doesn't relay pay any attention on to its intended function.
And designing the right architecture for example do not stuff all your sku's / PDP on one single page with just images, no text and a page title of "Products"
And a lot of businesses a page will have to serve multiple requirements: a laser focused ppc landing page targeting one term well that's a lot easier.