You’re probably not GDPR / ePrivacy Directive compliant.
Even if you're using a Consent Management Platform (CMP).
Even if you paid for it.
Just dropped a new YouTube Shorts video that exposes what we’re calling Consent Theater – where most "compliant" consent solutions are silently loading trackers before you even click “accept.”
That’s a direct violation of the ePrivacy Directive in EU (yes, even in the UK (PECR) and Norway (Ekomloven)).
Why are millions of businesses paying for tools to become compliant when they are not?
If your website loads Google Analytics, Facebook Pixel, or even a third-party consent banner before a visitor clicks "Accept," you may already be in breach of the ePrivacy Directive and GDPR - and as of July 2025, enforcement is not just theoretical. It’s happening across Europe.
73% of Danish Business Websites Found in Violation of GDPR Consent Rules.
After scanning 36,496 company domains in Denmark, we found that over 73% load trackers before consent - including Google Tag Manager, Google Analytics, Facebook, and even third-party CMPs.
73% of Danish Business Websites Found in Violation of GDPR Consent Rules.
After scanning 36,496 company domains in Denmark, we found that over 73% load trackers before consent - including Google Tag Manager, Google Analytics, Facebook, and even third-party CMPs.
You can scan any website or ecommerce solution and see which 3rd parties they load before consent using this free privacy scanner -> https://privacyscanner.aesirx.io/
Just dropped a new YouTube Shorts video that exposes what we’re calling Consent Theater – where most "compliant" consent solutions are silently loading trackers before you even click “accept.”
That’s a direct violation of the ePrivacy Directive in EU (yes, even in the UK (PECR) and Norway (Ekomloven)).
Why are millions of businesses paying for tools to become compliant when they are not?