adblawk · HackerTrans

10 ปีที่แล้วdiscuss

You're misunderstanding the example. Advertisers do not pay $15 per user, that's the amount we would need from 5% of our users to replace the revenue lost from no advertising. The example puts the value of each user per month at $1, which is what advertisers pay.

adblawk

10 ปีที่แล้วdiscuss

The example $15/month figure is what we would need in the example to reach revenue parity if 5% of the users paid for the service and 95% did not use the service any more (no advertising revenue). A more accurate figure of each users monthly value would be $1 per user.

adblawk

10 ปีที่แล้วdiscuss

    Just look back 50 years, how many ads an average 
    Western person saw a day and how many today...

50 years ago the average western person had access to maybe 1/50th of the information they access to now thanks to the internet and in large part thanks to advertising. Advertising allows businesses to outsource the consideration (and associated decisions) of the value of their users. A business dependent on advertising doesn't need to consider which of their users are most dollar valuable, a business dependent on advertising can focus on creating a product that reaches the most people and that in turn will provide their growing revenues. Advertising provides a subsidy that supports the people who can't afford $20/month to use each website they care about.

Advertising is an equaliser and the experiences of those half a century ago are a meaningless comparison.

    create high-quality products that consumers can 
    tell their friends about

My company provides a product that our users love, tens of millions of loyal users use our products every month, they tell their friends about our products, they send us emails saying how much they appreciate our products... but most of our users aren't in a position to pay $15/month for our products so we use advertising. Yes, we could cut advertising tomorrow and remain profitable if we charged $15/month for access, but we'd cut off 95% of our users access to products they care about because they can't justify $15/month to access it.

That's not fair.

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