Thanks for the comment - but we actually aren't using adwords at the moment. We did but targeting brides through FB has out-performed adwords CPC. We've been experimenting with tons of ads and think we can even drive it lower. Here's a quick screenshot from FB - http://cl.ly/2W2A113q2u353I0q2P0P
Sara & I founded Weddzilla.com (Wedding expertise) and have an advisory team chock-full{edit} of women from the biggest sites in the space. Mike and I founded an earlier company and although he never plans on getting married, is never short on dates = a lot of female insight. Matt...well he's married so he's been through the drill. ;)