This isn't what goog-411 was. You would dial Google's 1800 number, and then tell a voice prompt the name of the business and location, and google would try and automate looking the business up and then route the call for you by ringing them automatically. In the pre-smart phone era, this would allow you to call a business with just your dumb phone. GOOG-411 is completely worthless in the smart phone era (discontinued in 2010).
It's worth mentioning that goog-411 enabled at least a couple very niche internet subcultures in the early 2000's. When skype brought in free 1800 calling, GOOG-411 could be used as a way to dial any business with skype for free (so no credit card info associated with an account). Think Xbox live lobbies but its a dozen kids on a call, muted, and taking turns unmuting to prank call (harass) businesses all day. I watched a childhood friend spend a summer doing this with a group he met playing mmo's/forums, two of which ended up making it as famous streamers over a decade later. I imagine this experience is very common for a type of kid that grew up online in a certain era (mw2), and google could probably see the tool was garnering a disproportionate amount of abuse
This isn't what goog-411 was. You would dial Google's 1800 number, and then tell a voice prompt the name of the business and location, and google would try and automate looking the business up and then route the call for you by ringing them automatically. In the pre-smart phone era, this would allow you to call a business with just your dumb phone. GOOG-411 is completely worthless in the smart phone era (discontinued in 2010).
It's worth mentioning that goog-411 enabled at least a couple very niche internet subcultures in the early 2000's. When skype brought in free 1800 calling, GOOG-411 could be used as a way to dial any business with skype for free (so no credit card info associated with an account). Think Xbox live lobbies but its a dozen kids on a call, muted, and taking turns unmuting to prank call (harass) businesses all day. I watched a childhood friend spend a summer doing this with a group he met playing mmo's/forums, two of which ended up making it as famous streamers over a decade later. I imagine this experience is very common for a type of kid that grew up online in a certain era (mw2), and google could probably see the tool was garnering a disproportionate amount of abuse
I'm surprised I don't come across this perspective more often. ESG funds reached 15% of the total global securities market in assets under management (although much of this was merely a reclassification of existing investments). It seems very reasonable to conclude that ESG funds/scorings became the primary market incentive driving the corporate DEI initiatives we've seen rolled out this past decade.
Publicly traded companies operate under a fiduciary responsibility to their shareholders (maximizing long-term shareholder value). For consumer-facing companies one could easily argue these initiatives are part of a broader marketing/corporate branding strategy that benefits shareholders. But, for large publicly-traded companies that don't rely on retail consumer sentiment, I presume DEI initiatives were primarily a strategy to attract investment from ESG funds and help quell potential regulatory action/political controversies
I'm ultimately not sure how reasonable my take is (I have no insider experience or knowledge) but would love to hear from someone with relevant first-hand knowledge and get their perspective
It's worth mentioning that goog-411 enabled at least a couple very niche internet subcultures in the early 2000's. When skype brought in free 1800 calling, GOOG-411 could be used as a way to dial any business with skype for free (so no credit card info associated with an account). Think Xbox live lobbies but its a dozen kids on a call, muted, and taking turns unmuting to prank call (harass) businesses all day. I watched a childhood friend spend a summer doing this with a group he met playing mmo's/forums, two of which ended up making it as famous streamers over a decade later. I imagine this experience is very common for a type of kid that grew up online in a certain era (mw2), and google could probably see the tool was garnering a disproportionate amount of abuse
("Do you guys have battletoads?")