For a lot of articles like these, looking at the answers to see if they're interesting is futile. The real insight is in the questions. In this case, you can reflect on your own friendships, and how the other side of them might see them differently.
This is completely incomprehensible and very funny. It's also amusing how different this is to what Twitter has done. It seems incredibly unlikely that any consultants (overpriced or otherwise) were involved in Twitter's rebranding, whereas the Pepsi document seems like outsiders trying very earnestly to deliver to an executive they don't understand.