IIRC, from back when I worked there, they had to name it windows subsystem for linux instead of linux subsystem for windows because there was a copyright problem with putting a term that is copyrighted by someone else (linux) first.
The problem is that it’s already commodified; there’s no moat. The general tech practice has been capture the market by burning vc money, then jack up prices to profit. All these companies are burning billions to generate a new model and users have already proven there is no brand loyalty. They just hop to the new one when it comes out. So no one can corner the market and when the VC money runs out they’ll have to jack up prices so much that they’ll kill their market