The office chair thing makes it something people talk about which creates a myth in the employee culture about the crazy things the company does to save money. This myth is retold to other team members so everyone gets that the company cares about frugality. You probably wouldn't want to work with me and that's kinda the point of culture.
https://www.amazon.com/What-You-Do-Who-Are/dp/B07X36GGQ7
https://www.amazon.com/Principles-Life-Work-Ray-Dalio-ebook/...