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| Dimension | Old | New |
|------------------------------------------------------|
| Height | 4.87 in (123.8 mm) | 5.45 in (138.4 mm) |
| Width | 2.31 in ( 58.6 mm) | 2.65 in ( 67.3 mm) |
| Thickness | 0.30 in ( 7.6 mm) | 0.29 in ( 7.3 mm) |
| Weight | 4.00 oz (113.0 g) | 5.22 oz (148.0 g) |
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“Saving up to 75% of energy by not heating the water is a minor benefit for home users or small coffee shops. But for companies making ready-to-drink coffee products at industrial scale…”
The instant and dried coffee market is $35B-$50B. Cold Brew another $3B-$4B.