This is very relevant to my industry (escape rooms). Our mailing lists quickly reach 10,000+ and unsubscribes happen often.
I was so focused on deliverability with Mailchimp that I didn’t realize (until I just checked) that I’ve been paying for 2,000 unsubscribers. I had assumed I wasn’t. Deleting them would have moved me down a tier. Strongly considering MailerLite now.
> go there and try to invest in ways to clean up the practice.
You think the problem that needs to be solved is “there”? This sentence makes me question whose consumption you’re referring to in the previous sentence.