I'm also Irish and you need to think of this more than just the GDP number. Tens of thousands of Irish people are working in the tech and pharma sector which is directly related to the tax status that companies have here. It's convenient for a company to have its "tax HQ" as well as a large physical presence in the country. It is allowing us to build our own sovereign wealth fund.
The Ireland of today is hugely better off than it was in the 80s and early 90s, and a good deal of that progress has been smart "marketing", as you call it, bringing in investment. Without this, the economy of Ireland would be closer to Greece or Portugal today.
Diablo 4 won't be released on Mac either. I feel the days of Blizzard being a champion for Mac gaming have ended. They will continue to support it in WoW and the other legacy titles they continue to update.
I'd be surprised, merger or not, if they ever release any of their new AAA titles on Mac again.
The Ireland of today is hugely better off than it was in the 80s and early 90s, and a good deal of that progress has been smart "marketing", as you call it, bringing in investment. Without this, the economy of Ireland would be closer to Greece or Portugal today.