The thing is, there really is no such thing as a "free market" as most who are in love with the term envision
ALL markets are BORN of regulations. A market is what emerges when you lay some shared ground rules: here's what a pound is, here's a standard currency, here's some laws about commerce, here's a court system for mediating disputes.
So the question isn't ever really about free or not free—it's what are the rules and who sets them
99 out of 100 times the people spending money pushing the virtue of a "free market" really just want to be the ones setting the rules and steering them in their favor
Replace "free market" with "competitive market"—what most people actually want when they talk about free markets—and suddenly a lot of what Bezos is going to argue for stops making sense