This is an example of the fact that while only 1% would watch the whole thing, they just raised their hands as the marks, to be worked on through the whole funnel.
I always find fun and comfort in imaging my work as part of the lore of a medieval saga. Think of being a character in Lord of the Rings or Game of Thrones - no matter how big or small - and the role your actions play in the larger story. Side quests are welcome.
Like everybody, I waffle back and forth, depending on the day and the project.
I have so many bundled-up ideas for content in my head, but I can never find time to get them out. In addition, I hate wasting time on building tables, formatting text, etc. There's a reason that a lot of busy CEOs don't hand-write blog posts, but will go on podcasts, video, and conferences, and spend hours there. The reason is that the communication speed is much faster talking and being interviewed. All that to say is that via a combination of transcription and AI-powered formatting, that's an area where LLMs can really help.
I do think LLMs + search is more helpful than a Google Search. Clicking through all the links for you and bundling it together is a much better experience and truthfully it finds and surfaces ideas and content that a normal search just doesn't, or it takes the user going to the 4th page to get there.
Third, entertainment. We often find ourselves deep in a doomscroll looking at images and video - on Instagram, TikTok, whatever. If AI can produce entertaining imagery and video for the pure goal of decompressing and relaxing after a long day out at the oil fields or as a janitor at the elderly care home, then there's value there. Sure it may not be beautiful art like an Oscar-winning film, but is it worse than reality TV? Even better is those who enjoy the creativity of seeing images from their mind produced vividly via something like Midjourney.
So all that being said, that's where I'm seeing the value.
But I totally agree with the author - if I have a team member that puts work in front of me that's supposed to be well done, and it's obviusly GPT-generated, that's an issue - unless we agreed on it.
The point of doing good work a lot of times means doing something new and creative. If it's AI-generated, there still has to be the human touch. I could go on - we all have perspectives here - but I'll stop there!
Fiverr - best turnaround times and least hassle, you can see all the gigs, pricing, and expertise up front. But have to do hard filtering.
Upwork - Biggest range. Can get a lot of crap, but the volume means a few diamonds. Better for open ended or larger engagements than Fiverr.
Individual freelancers - great if you find the right one that delivers. The downside, is without the middleman platform, there's more risk to the buyer of them disappearing or delivering late with now. BUT once you find indie freelancer they are gold.
Agencies - more expensive, but if the owner is in growth mode, they may end up being cheap for what they deliver. If already established, you get a risk-free transaction but more cost. Go to an agency if you have a big problem you want solved and handed off.
Manage collective of freelancers - if you're a killer project manager that can assemble and manage, go for it. Fiverr has a new Fiverr Business that seems to add a layer on this to help manage. Haven't tried.
TopTal - trying for the first time. Uncertain if worth it. They are good at sales, the floor seems much higher than Upwork. But if you're really good at filtering and interviewing, then you maybe should find your own as TopTal overcharges for the quality you get. Perhaps, still TBD.
Email me: joe at greenflagdigital dot com