There are several comments about the accuracy of the algorithm, but Doctors also struggle with diagnosis. In the Deep Mind study on DR they found that for about 20% of referable cases doctors disagreed on the diagnosis about 40-50% of the time. In order to combat this they had at least 3 and up to 7 opthamologists grade each image.
> "However, it’s of note an agency doesn’t alleviate you of doing work, nor should you want them to handle all parts of it."
Most important part in my mind. The effort that you put into helping a PR agency iterate on pitches will be the biggest difference between getting good results and being out a serious amount of time and money.
Also worth noting is the continuing evolution of the motivations behind hacks. The impact team made a seemingly moral (subjectively, not objectively moral, of course) when they could have likely blackmailed these users for money or influence.
It's interesting to try to guess how these factions, each occupying some point on the political/idealogical grid, are going to look like in 10 years. My guess would be that we begin to see more competition between them as well as an increase in internal organizational structure.
Source: https://jamanetwork.com/journals/jama/fullarticle/2588763