I was at Atlassian during the OpsGenie acquisition and part of that process. Honestly, the biggest surprise to me was how long it took to shut down OpsGenie as a standalone product.
The broader trend here is the shift from unbundling to consolidation. Over the past decade, many “features” were created as standalone SaaS products, but that era is winding down. We’re now seeing the pendulum swing back, with more consolidation across the industry.
In my opinion, OpsGenie should have been a built-in feature of Jira Service Management from day one of the acquisition.