That’s correct. The best example is that of cellophane tape which was a brand but it lost protection. Xerox very aggressive in the day and wrote lawyer letters to anyone who used Xerox as a verb to protect their brand.
I’m not sure if Google has ever done similar but people use google as a verb to mean web search and I’m not sure if they worried about losing brand protection or though of it as an advantage in acquiring users.
No one knew the market at the time. Clearly this was for large businesses and not a home computer. It targeted the same demographic as the Xerox Star which shipped before it and suffered a similar fate. No one knew what would work, easy to see in retrospect but at the time it was not easy to see. Apple also had a big disadvantage in the ‘office’ marketplace having no sales force that everyone assumed was necessary. Besides price, Xerox’s other problem was while they did have a sales force they only knew how to sell copiers. I suspect only IBM at that time with a product like the Star or Lisa could have succeeded.
But the Mac was a completely different product for a different marketplace and even it was a failure at first—until desktop publishing turned things around.
All these years I thought The Dragon Book referred to the “Green” Dragon book (which was the text I used in my compiler class in the very early 80s) only to Just realize that when folks refer to “The Dragon Book” that it is the red/purple book by 2 of the same authors from ‘84.
I remember that I ignored most of the stuff when I did my compiler from the book I used and did a recursive descent parser which the book really, if I remember correctly, did not cover except maybe for a brief mention. The instructor was also pushing everyone to use lex/yacc and I thought that was not the right way to go if you wanted to actually understand things. Interesting most of the folks that used lex/yacc had trouble completing the assignment whereas I thought it was straightforward.
Mesa was my first language that I used out of Collage for the seven years that I worked on the Xerox Star document editor. The job where I learned more in 6 months than I did in 4 years of collage or my entire working career afterwords.
It was by far the best language that I used for my entire working career where I had to endure such languages as PL/1 (and PL/S), C, C++, Java, JavaScript and PHP. While Java as a lang was not too bad it still paled in features and usability compared to MESA and it too was influenced by MESA.
But as was true at Xerox was it was the complete network that was revolutionary at the time in the early 80’s. The fact that I could source debug any machine remotely on the corporate would wide network of over 5000 machine and that the source code would be automatically done loaded to my machine (mean I could easily debug from any nearby random machine) was just something I could never “easily’ do elsewhere.
MESA was missing a few things (which CEDAR solved and used generally within only Xerox PARC partially because at the time it really only ran on Dorado class machine) such as Garbage collection and in the case of Star it would have been much better if the language supported OOP. For Star we had had a system called Traits to support objects but it had some serious issues IMHO (which would be fodder for a separate post.)
When talking about Mesa you also need to talk about Tajo, its development environment built onto- of the OS Pilot (Star also used Pilot.) But systems also supported a mouse and a large bitmapped monitor and had overlapping windows (although most of Star have automatic non overlapping windows that was a UI usability decision.)
There is also more because the network was very important. Print severs, file servers, mail servers, cloudless store for all of Star’s user files/desktop. All this in the very early 80’s was unheard of elsewhere. It’s very similarly to what Steve Jobs missed when he saw Smalltalk where he only really saw a new UI and missed much more that was demoed.
It was a magic place to work at the time, I had left in the very late 80s for Apple and it was a huge step backwards at the time (but did amazing stuff with their limited tools but made working not fun.)
I’m not sure if Google has ever done similar but people use google as a verb to mean web search and I’m not sure if they worried about losing brand protection or though of it as an advantage in acquiring users.