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kuba_dmp

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Mediocre docs are sabotaging your growth

calyx.substack.com
2 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

Ask HN: Have you ever bought a product from a newsletter ad?

1 points·by kuba_dmp·2 ปีที่แล้ว·8 comments

I Spent $5k Advertising My Free Book to iOS and Android Engineers

blog.pragmaticengineer.com
2 points·by kuba_dmp·2 ปีที่แล้ว·2 comments

"How do you explain our product to other devs?"

markepear.com
1 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

"How do you explain our product to other devs?"

markepear.com
1 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

[untitled]

53 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

How to create a good dev tool comparison page

markepear.com
2 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

Developer Marketing

leerob.io
2 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

Enterprise Is Dead

cra.mr
2 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

You Suck at Marketing

cra.mr
1 points·by kuba_dmp·2 ปีที่แล้ว·0 comments

We removed advertising cookies, here's what happened

blog.sentry.io
286 points·by kuba_dmp·3 ปีที่แล้ว·186 comments

Show HN: A gallery of dev tool marketing examples

developermarkepear.com
3 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

How to create actionable developer personas

developermarkepear.com
2 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

[untitled]

1 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

Creating value proposition for developer tools

developermarkepear.com
1 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

Marketing on Hacker News (Learnings from Tailscale)

developermarkepear.com
2 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

How to sell to developers (tldr: you don’t)

developermarkepear.com
2 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

How to sell to developers (tldr: don’t, sell to their boss)

developermarkepear.com
1 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

How playing poker shapes your view of the world

thecomfortingunknown.substack.com
4 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

Creating value proposition for developer tools

developermarkepear.com
2 points·by kuba_dmp·3 ปีที่แล้ว·0 comments

comments

kuba_dmp
·2 ปีที่แล้ว·discuss
I like that approach of "not clicking any ads".

That said it could still land a message/spark interest.

And perhaps if it is worth investing your time in, you'll hear about it again, hopefully from a source you trust.
kuba_dmp
·2 ปีที่แล้ว·discuss
Even like a pragmatic programmer, casidoo, and stuff like that?
kuba_dmp
·2 ปีที่แล้ว·discuss
Oh, sorry I meant those weekly developer newsletters and an ad in there.
kuba_dmp
·2 ปีที่แล้ว·discuss
Reading it reminded me of a book "Writing without bullshit" which adds a few more concepts to what op shared.

Frontloading information is my favorite, where instead of building to the core conclusion you start with it and then expand.

https://www.goodreads.com/book/show/28448362-writing-without...
kuba_dmp
·2 ปีที่แล้ว·discuss
I didn't write the article, I just found it recently and thought it was interesting.
kuba_dmp
·2 ปีที่แล้ว·discuss
I guess you never really know, but you know what you wrote and may have addressed exactly what the comment is about.
kuba_dmp
·3 ปีที่แล้ว·discuss
https://www.developermarkepear.com/ i write about marketing to devs, sharing learnings from my journey as a devtool startup marketer.
kuba_dmp
·3 ปีที่แล้ว·discuss
Also you have companies that "game the system" by just creating great stuff that bring value to this community. Look at Tailscale for example.

You can just do marketing things that are perfectly aligned with the community.

That is a win win imho.

plug: If interested I went into how tailscale does it https://www.developermarkepear.com/blog/developer-marketing-...
kuba_dmp
·3 ปีที่แล้ว·discuss
I think they called this channel "engineering as marketing" in the book Traction from Weinberg.
kuba_dmp
·4 ปีที่แล้ว·discuss
neptune.ai https://neptune.ai/
kuba_dmp
·4 ปีที่แล้ว·discuss
tldr of the tldr for those who don't want to click out:

- Devs do hate advertising. The level is extreme, unreasonable even. - Devs love swag. Unreasonably so. - Devs appreciate good tutorials and blogs. - Devs only really trust other devs. - Say what you don’t do to build trust. - Devs use a lot of ad blocks. - Podcast ads work. - Say what you do, let me try, wait for me to reach out. - Devs think marketing == promotion and ads.
kuba_dmp
·4 ปีที่แล้ว·discuss
Mhm, you are right.

I think of this "wrong answers only" as a bigger post category.

For example.

"Make devops cry in 5 words or less"

Does the same thing imho.

Also as long as you get engagement it means it isn't worn out imho.
kuba_dmp
·4 ปีที่แล้ว·discuss
"Wrong answers only" is actually a really good format imho.

The best jokes that only folks deep in a particular tech understand come from it.

And understanding those inside jokes means belonging to a tribe.

Which in turn signals that a brand "gets" that tribe.
kuba_dmp
·4 ปีที่แล้ว·discuss
Thanks @swyx, very valid points.
kuba_dmp
·4 ปีที่แล้ว·discuss
Sound like adjusting/packaging message to the platform/audience.

Exactly what good marketing is about.

Keep up the good work, and thanks for the nice words!
kuba_dmp
·4 ปีที่แล้ว·discuss
Again (said that somewhere here), engagement is necessary, not sufficient.

I do believe their memes resonate with the very customer they are going for, yeah.
kuba_dmp
·4 ปีที่แล้ว·discuss
For sure it's a tactic not a strategy.

But imho could be a good way of getting ppl to follow the account.

Come for the memes stay for the conversion/awareness bits.
kuba_dmp
·4 ปีที่แล้ว·discuss
Yep, quite sure you are right.

Solid positioning is key with dev tools.

All I'm saying is out of all companies trying to reach folks on Twitter Supabase is doing (imho) very good job.
kuba_dmp
·4 ปีที่แล้ว·discuss
Getting engagement is necessary, but not sufficient.

I don't know for sure, but from all the dev companies I saw on twitter, I bet on them doing well signup/results-wise.
kuba_dmp
·4 ปีที่แล้ว·discuss
Any Twitter company accounts that you do like btw?