Full disclosure up front: i work for a company which sells ads based on user behavior.
I get that it's creepy, "spying" on users, but really, would you rather have ads from services which know nothing about you?
Companies want to buy ads that users are interested in, obviously. If I have a company selling vegan food i would optimally only buy ads shown to people who are already vegan, right? And they probably don't want ads from your local butcher, but might be interested in my new awesome vegan food.
Again, i get that it's creepy, especially on Facebooks scale, but I feel the discussion gets lopsided sometimes.
I don't use Facebook much, but I'm fine with that my browser behavior is tracked.
I get that it's creepy, "spying" on users, but really, would you rather have ads from services which know nothing about you? Companies want to buy ads that users are interested in, obviously. If I have a company selling vegan food i would optimally only buy ads shown to people who are already vegan, right? And they probably don't want ads from your local butcher, but might be interested in my new awesome vegan food.
Again, i get that it's creepy, especially on Facebooks scale, but I feel the discussion gets lopsided sometimes. I don't use Facebook much, but I'm fine with that my browser behavior is tracked.