Seems advertising could be a third-party service on top of the video streaming service. Just like there are ad platforms that plugin to web pages. If that grows, you get your monetization.
> And she saw Meta intentionally target emotionally vulnerable young women to
generate additional revenue by, for example, tracking when teenage girls deleted selfies, identify-
ing those girls as feeling worthless, and using that event as a trigger to immediately show them
advertisements for beauty products.
Looks like that's deprecated. From the next sentence:
However, version 5 of the standard already deprecates that code point and has it normalized into the code for the Swedish letter U+00C5 Å `latin capital letter a with ring above`
And yet they are operated by people and people pull the levers. Interesting and confounding psychology there.
This is where government regulation, ideally a smart representative of the people's interests, comes into play. Hence the effort for companies to do regulatory capture. (See point #1)