When a company has embedded itself so deeply in public life - globally - it's reasonable to have strong feelings about its actions.
When we say layoffs work, are we considering the way the same companies overhired just a few years ago, harming the rest of the employment market? Do we remember this in later discussions when we treat these companies as prescient hiveminds, in spite of them using overtuned bang-bang control for their hiring? Do we remember it in discussions about workers rights and the things we tie to employment in the naive assumption that only those who deserve it lose their jobs?
"OK Google, what's a patent?"