You see someone you admire wear them, so you want them because they become a part of an aesthetic / community that you admire and want to associate with. Then from there you might get drawn in to rarer, more expensive versions to signal a higher standing in that community.
We all do it. We’ve all bought in to something because someone we admire has it / does it, without evaluating from first principles.
We all do it. We’ve all bought in to something because someone we admire has it / does it, without evaluating from first principles.