Bonuses. Usually there is no penalty for failed referrals, so the more people they refer, the more likely someone gets hired and sticks around long enough for the bonus.
And then there's the plot twist. On-label use is for type 2 diabetes, which is considered a consequence of obesity. So it's actually about prevention vs treatment.
Started playing Mass Effect with Knights of the Old Republic fresh in my mind back in the day. It was so jarring hearing the same voices with different characters.
I kinda stumbled onto a viable "build" for this game by being a socially awkward neckbeard, but female. No makeup, conference t-shirts with jeans and hikers, video games and 4chan for water cooler talk topics. I get automatically considered more competent than I actually am.