Email deliverability is the reason I gave up on email entirely for my side project and built on Telegram instead. Setting up SPF, DKIM, DMARC, warming up a domain, monitoring reputation, dealing with bounces and complaints... all of that just to maybe land in someone's inbox.
With Telegram you send a message via the Bot API and it arrives. 100% deliverability. No spam filters. No authentication chain. The message just shows up with a notification on their phone.
Obviously Telegram has its own limitations (smaller user base in the US, less formal). But for anything where you need reliable message delivery to people who opted in, messaging platforms have a massive advantage over email in 2026.
This is fascinating because it implicitly acknowledges that some valuable work does not have a clear market path. Artists create cultural value that is difficult to monetize directly.
The same is true for a lot of open source and indie software. I have been running a free AI companion bot on Telegram for months and the operating cost (5/month server) comes entirely out of pocket. The users get genuine value from it but there is no revenue model that does not compromise the experience. If I add ads or charge money, the thing that makes it feel like talking to a friend (no transactional friction) disappears.
Ireland is essentially saying: some things are worth publicly funding because the market undersupplies them. That is a healthier framing than trying to force everything into a subscription box.
With Telegram you send a message via the Bot API and it arrives. 100% deliverability. No spam filters. No authentication chain. The message just shows up with a notification on their phone.
Obviously Telegram has its own limitations (smaller user base in the US, less formal). But for anything where you need reliable message delivery to people who opted in, messaging platforms have a massive advantage over email in 2026.