There's a level of risk associated with the activity, there's no denying that. Risk mitigation factors can be applied to reduce the risk to a palatable level for a lot of people. Snow tyres, riding slowly, using lights in low light etc.
The opportunity is to convince more people that cycling is a legitimate option for a large group of people. Infrastructure investment instills confidence and further education for both cyclists and drivers help to manage that risk.
Whilst cycling in the snow might not be your cup of tea, there's a cohort of people who could consider it as a net positive to get from A to B, exercise and put less wear into the road. And we need to support those people.
This is an over simplistic view that applies broad strokes. I hold the view that cash flow is king. Without having significantly more than 'twice the month income' right now I would be unable to pay my rent and bills and be forced to pick up lower income work at the opportunity cost of finding a new job that's in line with my career.
The biggest ruse is Facebook convincing marketeers and agencies alike that three seconds counts as a video view. They justify this by saying people don't want to watch videos are attention deficit.
The truth is that very few people want to watch an ad. But if there's a strong enough value exchange with the consumer, they will. Just make effective content that's emotive, funny or offers utility.
Creatively, the impact of this is clients wanting ALL the messaging in the first three seconds of video content, which often causes the consumer to skip the rest of the content anyway.
The issue is not related to climate change, but a series of water policies that have favoured farming / agriculture over the environment / community use. In short, too much water being taken upstream.
As an Australian, it baffles me that we're trying to grow cotton and rice in the desert. I personally don't believe that farmers who make poor business decisions should be consistently bailed out by the government. I'd rather we pay for research into drought resistant crops, growing the right produce in the right climates, and failing that, retraining farmers and agri workers into new industries like solar. Lots of sun, not much water.
The opportunity is to convince more people that cycling is a legitimate option for a large group of people. Infrastructure investment instills confidence and further education for both cyclists and drivers help to manage that risk.
Whilst cycling in the snow might not be your cup of tea, there's a cohort of people who could consider it as a net positive to get from A to B, exercise and put less wear into the road. And we need to support those people.