- Car prices in general (including EVs) were fairly highly priced at the time due to demand, the chip shortage, etc.
- There were clean vehicle incentives to get a Toyota Mirai, including things like a hydrogen fuel fill up card to cover expenses.
- At the time there was some assumptions that hydrogen fuel costs would go down over time, but they actually went up.
Again, I suspect most folks LEASED the Mirai due to it being a very niche car with limited usage outside of california due to the lack of hydrogen fuel stations. Youre now seeing some viral videos on the ultra low cost used Mirai's showing up in states that dont have hydrogen infrastructure due to some odd car dealer auction buys (Transport Evolved has a youtube video on this.)
- https://cloud.sustainability.watch/explore-issues/example-go...
- https://www.sfgate.com/national-parks/article/mount-hood-wat...
They also seemingly dropped their net-zero climate goal:
https://www.tomshardware.com/tech-industry/google-quietly-re...