This will never take off with that awful logo and mascot, and general silliness. With the "developed by Framasoft", like who the f* cares. It's noise, it looks awful, it repels potential users. Get some serious marketing person in.
The whole business model of living off of App stores, controlled by tech giants, is flawed, and no sane person should ever make this their sole source of income. It's like being held hostage.
Why wouldn't it say nowhere (README, the website) what does it actually do and how? It's all marketing bullshit such as: Get up and running in seconds! Build web apps in minutes. Deploy with a single command. Build anything, faster. Create your whole app in a single language. Don't worry about writing APIs to connect your frontend and backend.
This kind of shit might catch a manager's eye, not a developer's one.