I think what we're seeing is both: 1) more cut-throat competition to have the lowest advertised price (the ads just display the minimum available price, not the price of a service that actually meets a customer's need) AND 2) once you get a customer on your platform, they are likely to upgrade and/or add more services which will be at the higher price points.
I don't think the market shifted away from owning/renting servers (IaaS?) - I think part of the shift was from web-based startups and companies having just development teams to having "devops" teams. Devops replaces the managed service that Rackspace hung its hat on.
If your ISP and/or Aspira were making any significant amount of affiliate commissions, I would be surprised if the merchants do not take action against them for fraud.
The video and the website don't show how buyers find the items for sale, and how the meetup is arranged. Perhaps you could add a "how it works" section to the website.