Yeah, sounds like the IT situation was working within reasonable parameters for the company.
As a developer, I often see other developers/Adkins propose "huge improvements" only for it to cost much more than expected and deliver less. Maybe Ferrari guy was right to ignore this suggestion.
30% sounds high. Are there anticompetitive effects at play?
I play so few games that I'm happy to buy mostly from the much smaller gog.com. I'm not sure if their fees are less, but it at least raises competition.
I generally don't trust DRM platforms like Steam or Epic, but bravo to Tim Sweeney for championing smaller publishers unable to negotiate down from Steam's 30% fees.
Perhaps they didnt believe that internal investment could actually bring profits.
Perhaps it could bring profits, but the opportunity cost wasn't worth it.
Businesses can do all sorts of investments, beyond upgrading their file serving setup to meet the ideals of IT workers.