Nice PR campaign to prepare the floor for a new generation of wearables / tracking & monitoring devices .. don't get me wrong, I like(LOVE) the technology, I just don't like the idea of becoming a self-sponsored spy pawn on me and everyone around .. focus on privacy, local/self hosted services first, hardened leak-free hw, cloud data encryption(with keys not leaving your devices) by default + 1000 of other privacy-related challenges that are being largely ignored .. and since this is not in the fin. interest of hw manuf./main sw houses .. the world is becoming a modern, more efficient, better organised version of orwel's 1984 and it looks like regardless of the amount of information confirming this disturbing development, people naively trade 15min of fame for privacy again and again(and it - will - turn against you even if you are protesting in front of the "right" embassy - well, activism of any kind is considered a threat these days so better stick to those kitty pictures and comments about the newest season of <insert your favorite tv-series> )