Of course publishers will still show adverts...but if your main source of revenue drops 50% overnight - that's going to be a huge problem for a number of content creators...which is what Facebook are warning against.
Most of FB's revenue is direct inventory sold - so this won't be too much of an impact on their owned and operated inventory - but as I say, it's publishers who rely on Facebook's targeting to generate high eCPMs to efficiently monetize their audience that will suffer most.
> “That’s right, Facebook actually gave some of the money it made from running those ads through its system to the business that paid for those ads. Which doesn’t make any sense but shut up, Facebook is the good guy, ok? And Apple is wrong to be doing this.“
So it appears the author has no idea what a mobile advertising network is/does...
FB aren’t wrong to highlight that this will have a detrimental impact for many thousands of publishers who offer content for free, due to the fact they run an ad supported model.
I would be surprised if many people would agree with you.
Candy Crush, Dropbox and 4 pics 1 word are three incredibly well thought of applications which have provided entertainment and practicality (in Dropbox's case) to millions of people around the world.
So, saying they are 'some of the worst' applications on the iOS App Store couldn't really be further from the truth. In fact, many would argue these are three of the best applications app consumers have ever seen.