Had to scroll down pretty far to get to something about valuing the AR real estate here!
Grabbing mainstream users with integrated glasses/camera then moving up market seems like some weird but logical form of disruption.
Snapchat's flagship app has been similar -> come in the bottom and substitute for texting photos to one another -> become the primary form of social media (user generated content, consumption, time in app?) for a broad set of social media users.
Disclaimer: this coming from an avid snapchatter, hoping spectacles are a big hit.
Grabbing mainstream users with integrated glasses/camera then moving up market seems like some weird but logical form of disruption.
Snapchat's flagship app has been similar -> come in the bottom and substitute for texting photos to one another -> become the primary form of social media (user generated content, consumption, time in app?) for a broad set of social media users.
Disclaimer: this coming from an avid snapchatter, hoping spectacles are a big hit.