The stores in malls have always struck me as too mainstream. I n contrast I like lurking in local book/cycle stores that stock old/used stuff. Goodwill is interesting too; you have no idea what you'll find :D
Interesting. Was this different when Amazon was still taking on losses ? I ask because, over here in India, certain items are almost definitely cheaper than in retail stores. There are of course other factors at play such as India's 'broken' logistics infrastructure and so on.
Then again, now that Flipkart has taken a beating and Snapdeal is being sold, things may be more real soon.